Altalayi Company and Bridgestone Celebrate their 70-year Partnership with Fusion Entertainment
Altalayi Company, the sole distributor for Bridgestone tyres in Saudi Arabia, celebrated 70 years of partnership with Bridgestone corporation this October. The company’s corporate gala dinner took place in Leylaty Ballrooms in Jeddah, where the Saudi distributor welcomed over 700 guests.
Celebrating 70 years of continued success and strong presence in the Saudi market, attendees at the Altalayi gala dinner enjoyed fusion entertainment delivered by both Japanese and Arabic performers.
Opting for performances that represent the fusion of the Japanese and the Arabic cultures, Altalayi Company and Bridgestone celebrated their 70-year partnership with a reference to their respective countries. Our talented Japanese Calligrapher and Taiko Drummers were the artists in charge of bringing a genuine Japanese touch to the occasion.
The drummers delivered two high-impact performances to open and close the event. The first performance was a dynamic opening ceremony act, and the second a closing show with Saudi Arabian dancers that reflected the coming together of two cultures.
Our Japanese calligrapher created a piece of art that featured motivational quotes and also words from the company mission statement and its values written in Japanese calligraphy. This was then handed over to an Arabic calligrapher who completed the piece and, once again, represented the fusion of the two cultures.
Over the last seven decades, Altalayi has consolidated itself as a reliable partner and has managed to annually increase the demand on Bridgestone tires across all sectors in Saudi Arabia.
Well-known for their strong performance, great durability and endurance under various driving conditions, Bridgestone tires enjoy great prestige internationally and in the Saudi market specifically.
Alper Yuksel, CEO of Saudi Bugshan Automotive Group, shared his thoughts on Altalayi Company and Bridgestone partnership and his vision of the future:
Altalayi Company’s partnership with Bridgestone Corporation, the world’s leading tire company, is one of the longest in the history of commercial partnerships in Saudi Arabia. We first offered Bridgestone tires to the Saudi consumer in 1949. Over the 70 years, Bridgestone has been the preferred brand for Saudi customers and consumers with its high quality and performance, even under difficult road and driving conditions. At Al-talayi, we put customers first and we are ready to provide them with services to cope with today’s changing needs.